It’s still sinking in here that MCA-aka Adam Yauch- has died, and that, in effect, the Beastie Boys are no more. What a fucking bummer.
It’s an inescapable fact that the Beastie Boys are one of the bands that define my generation. If you were a child at any point from the mid 80s up until the late 90s you cannot have escaped their influence. And I’m not just talking about their music; their aesthetic reached everywhere, from film and music videos to magazine publishing and clothes lines.
I feel like my generation (and I use that term loosely) don’t have a singular iconic figure they can point too, like a Prince or a Bowie; you know, that one person that unites an entire age group through sheer talent and poise. Well, the Beasties may not have had the incredible album-a-year productivity rate of Prince or Bowie at their prime (in fact they were legendarily slow at making music,) but their extra-musicular activites more than made up for that, and meant that when their albums did drop it was a major event.
More than just the music on its own, more than the Grande Royale magazine and record label, more than fantastic the art work or the trend-setting X-Large clothing range, it was the Beastie Boys incredible videos that set them apart, and brought their diverse fan base together. They really knew how to work in different media while retaining their core identity, making them some of the first and most successful rap music entrepreneurs, and this placed them right at the centre of the 90s golden age of both hip-hop and music videos. And there steering the helm of most of those awesome Beastie Boys promo clips was Yauch himself, often in the guise of Swiss director Nathanial Hornblower.